Duluth Mom’s Virtual BLOOM Event for New and Expecting Moms!

Duluth Bloom event

Yay! Duluth Mom is thrilled to announce that we are bringing Bloom back to our city for the 5th year in a row, second year as a virtual event. We are linking arms with City Mom Collective {our parent site} as well as 40+ other Sister Sites across the nation to celebrate new and expecting moms as they enter into motherhood for the first, second, third, or more time!

This event is geared towards moms (and partners) who are currently expecting, in their first year of motherhood, or planning to grow their family through fostering or adoption. We are going to be hosting a virtual event again this year, but dont worry – we will still provide great educational resources, giveaways, a sense of community and more! Thank you to our community partners at St. Luke’s for co-hosting this event once again with us this year!
expecting mom with St. Luke's

When :: Thursday, May 6th 2021 6:00pm-9:00pm


Where :: Private Facebook Group – On your couch or patio or bed, wherever you are most comfortable! (Group link will be emailed prior to the event date)


Who :: New and expecting moms and their significant others and family! Let’s say your sister has joined the event over in Montana, she can still participate and enter to win giveaways for YOU! This awesome opportunity makes the event feel a little like a virtual baby shower, invite your friends and family near or far!


**RSVP “Going” in our official Facebook Event Invite and turn on your notifications so you don’t miss all of the details to come! Share with any new and expecting moms you may know, and get ready for a wonderful evening celebrating motherhood.

Expert Panel Members

St. Lukes Health Professionals will take the time to answer all of your burning questions during our Expert Panel! From pregnancy to breastfeeding, pelvic health and nutrition, we got you!

These lovely women are not new to us at Duluth Mom, they have shared their wealth of knowledge and personal motherhood experiences with expecting moms at Bloom in the past.  We are so grateful for the care opportunities we have with St. Luke’s in the community.

St. Luke's Midwife for expecting moms

Amanda St. Aubin, CNM, joined St. Luke’s Obstetrics & Gynecology Associates as a Certified Nurse Midwife in 2017. She earned her Master of Science in Nursing, Nurse Midwife, from the University of California, San Francisco. She holds a Bachelor of Arts in Nursing from the College of St. Scholastica in Duluth. Prior to joining St. Luke’s, she was the supervisory Certified Nurse Midwife at Northern Navajo Medical Center in Shiprock, New Mexico. She is board certified by the American Midwifery Certification Board.


Amanda Whiting, PT, DPT, earned her undergraduate degree in exercise science and minor in coaching from Michigan Technological University in Houghton. She earned her Doctorate of Physical Therapy from Concordia University, St. Paul. Prior to joining St. Luke’s, she worked at Wilson Physical Therapy in Ashland. Whiting’s philosophy of care is that each patient needs to be treated individually, so she tries to understand them and their needs to develop a care plan that will serve them best. As a physical therapist, her areas of special interest are dry needling, pelvic health, obstetrics, pediatrics and sports injuries.


Brenda Schwerdt, RDN, LD, CNSC, has been a registered dietitian at St Luke’s since 2013. She graduated from the University of Minnesota Twin Cities and completed her dietetic internship through Iowa State University. She also holds advanced certification in nutrition support and serves on the Minnesota Board of Nutrition and Dietetics. When working in the clinic she enjoys helping pediatric patients navigate eating and nutrition. She loves being a Duluth Mom to James (5) and Lena (1). 


Emily Johnson, PT, DPT, graduated from the University of Minnesota in Minneapolis in 2006 with a Bachelor of Science in Kinesiology and the College of St. Scholastica in 2010 with a Doctor of Physical Therapy. She attained her Certified Orthopedic Manual Therapist designation for the spine and extremities through the International Academy of Orthopedic Medicine (IAOM). She is also certified in trigger point dry needling through the IAOM. She has been with St. Luke’s since 2017. She specializes in treating men and women with pelvic floor dysfunctions and especially enjoys working with the perinatal population. Emily is also an adjunct professor at the College of St. Scholastica Doctor of Physical Therapy program. Her most rewarding job is being the proud mother of two girls ages 5 and 3. 


Heather Winesett, MD, has been a member of St. Luke’s Pediatric Associates for nearly 14 years. She earned her Master of Science in Chemistry from the University of Arizona in Tucson and received her medical degree from the University of Nebraska Medical Center in Omaha. Dr. Winesett completed her residency in pediatrics at the University of Utah in Salt Lake City. She also served as a Captain in the U.S. Army National Guard Medical Corps for six years and was awarded the Army Commendation Award in 2002. When she joined St. Luke’s Pediatrics Associates, one of her first accomplishments was establishing the Reach Out and Read Program. She is also an International Board Certified Lactation Consultant and certified by the American Board of Integrative and Holistic Medicine. She enjoys being a mom to Noah (20), Sam (17), Maggie (14) and Abe (11).

Virtual Vendors

More info to come! 

If you are a local business owner or service provided and would like more information about being a Virtual Vendor, please reach out to Andrea at [email protected]


Five moms will be randomly chosen to take home a pack of 20 pampers newborn diapers courtesy of St. Luke’s!

Check back as we add giveaways!

If you are a local business owner or service provided and would like more information about sponsoring a giveaway package, please reach out to Andrea at [email protected]

Cravings Box!

Moms will have the opportunity to add a cravings box to their admission ticket.  The box will include local and brand name snacks – alllll the things expecting mama’s commonly crave.
Sweet, Salty, Savory, fruity, sour, you name it.
** Must reserve cravings box by April 26th**

If you are a local restaurant owner, baker, or caterer and would like more information about including your product in the box, please reach out to Andrea at [email protected]

Swag Bags

The swag bag theme this year is “Raising Hope.” This bag is perfect for expecting moms to be reminded of the hope that they are bringing into the world.  Moms have such an important role in shaping the future of our communities.


Duluth Bloom Swag bags

More info to come! 

If you are a local business owner or service provided and would like more information about sponsoring a swag item, please reach out to Andrea at [email protected]

Caring for the Community

10% of Bloom Ticket Sales will be donated to the YWCA Young Mother’s Program

YWCA of Duluth’s Spirit Valley Young Mothers Supportive Housing Program offers supportive housing to young mothers (ages 16-21) and their infants. YWCA Duluth opened this program in October of 2003 to support young expecting moms on a path to economic self-sufficiency. Besides providing safe, supportive housing, advocates help with access to medical care, education, employment, and childcare assistance when needed. The services include case management, parenting classes, money management, self-esteem enhancement, life skills, and homework assistance. They also must be in school or working to be in the program. 

To learn more about the program and services visit their website here. To make monetary donations visit here and to see their donation wishlist items visit here.


Bloom Expecting moms
Image courtesy of JaneCane Photography


Official Bloom Photographer

Pink Moon Motherhood Photography celebrates the transformative, powerful beauty of motherhood in raw, emotive imagery, be it maternity, labor and delivery, or postpartum documentation. We are so thankful for her talents, both as a photographer and a Duluth Mom Contributer! 

Pink Moon Motherhood Photography
Pink Moon Motherhood Photography


Tickets will be made available for purchase starting Tuesday, April 13th at 8:00pm CST for the general public. EMAIL SUBSCRIBERS get early access to our tickets on Tuesday, April 13th at 7:00pm CST.
General Admission {pre-sale} FREE until Thursday, April 15th at midnight CST. MUST register. General Admission tickets Include access to the private Facebook event group filled with resources, giveaway opportunities and shopping!
General Admission {after April 15th} is $5 – Includes access to the private Facebook event group filled with resources, giveaway opportunities and shopping!
Cravings box add-on $10 – box will include local and brand name snacks – alllll the things expecting mama’s commonly crave. Sweet, Salty, Savory, fruity, sour, you name it.
VIP Admission $40 – Incudes one swag bag, one cravings box, access to the private Facebook event group page, automatic entry into the Grand Giveaway {Limited to 50 moms!}
**Swag bag and cravings box pick-up will be at St. Luke’s Mount Royal Clinic parking lot prior to the event, specific times and dates will be emailed to ticket holders.
***Disclaimers: There are NO ticket refunds. In the event that you cannot attend the event we will do our best to assist you in finding another attendee to transfer your ticket to if the need arises and/or if time allows.
By purchasing a ticket, you agree to assume all of the risks associated with your participation. You further agree that Duluth Mom shall not be liable and shall be held harmless in any manner for injuries suffered by you and your invitees, guests, or agents.
Additionally, everyone that registers for a ticket will be subscribed to our email list (if they have not been already) in order to provide the most timely and up to date event info. Photos will be taken at the event and of attendees for use on the Duluth Mom website and on social media by Duluth Mom and sponsors. Purchase of a ticket signifies your consent to have your picture taken and used in future promotions.

We can’t wait to connect with you, and to celebrate motherhood with you!

We are so grateful for all of our community partners who help make Bloom possible!